Our Story

Just a few years ago, Chris Uta, co-founder of 22Leads.com, was running a highly successful remodeling company in Atlanta, Georgia.

From 2010 through 2021, Chris remodeled over 500 homes for real estate investors across the Atlanta metro area. Business was steady, crews were busy, and demand seemed endless—until interest rates rose and the investor market abruptly slowed. Almost overnight, the flow of investment projects dried up.

With seven subcontractor teams depending on him, Chris needed a fast and reliable way to generate homeowner remodeling jobs to keep his business running.

The Hard Lessons of Lead Generation

Like many contractors, Chris turned to popular lead platforms such as Angi and Thumbtack. While leads came in, so did frustration—high costs, inconsistent quality, and paying for opportunities that often went nowhere.

Determined to take control, Chris began studying Google Ads, Facebook advertising, and digital marketing on his own. Early on, the learning curve was expensive. Campaigns burned cash, results were unpredictable, and the process felt stacked against small business owners.

Instead of quitting, he doubled down.

Chris spent countless hours learning:

Website design and conversion optimization

How consumers search and make buying decisions

How to attract, qualify, and nurture leads instead of chasing them

Until the day that he discovered High-Intent Marketing

Everything changed when Chris was introduced to the High-Intent List concept—targeting consumers who were already actively searching for specific services.

He partnered with the team behind the system and began investing heavily in learning how to apply it correctly. The results were immediate and dramatic.

Lead generation stopped feeling like guesswork.
Predictable demand replaced expensive trial and error.
Marketing finally worked with him instead of against him.

Generating leads became a repeatable system, not a gamble.

Why 22Leads Exists

After seeing firsthand how powerful high-intent data and properly built systems could be, Chris knew other business owners were facing the same struggles he had.

In 2025, he launched 22Leads.com under his parent company, Local Print Pro, which he has operated since 2023.

22Leads was built to give businesses what Chris wished he had years earlier:

Ownership of their lead generation

Predictable, scalable demand

Systems that work even when you’re busy working

Everything we offer today is based on real-world experience, not theory—built by someone who depended on leads to keep crews paid and businesses alive.

This Is Our Story